Organic cold extra virgin olive oil produced by cold extraction in Villaconejos (Madrid) with early olives of the Hojiblanca and Picual varieties harvested in October. Loa 77 is born from the selection of 77 rows of organic olive trees surrounded by lavender, an aromatic plant that contributes to the improvement of the biodiversity of the environment.
In 2025, Loa 77 occupied fourth place in the ranking of the 10 World's Best Oils by the prestigious Evooleum Guide, being the first extra virgin olive oil from Madrid in history to reach this ranking.